The Challenge
Curam Care Homes provides residential care services across six locations in Ireland, employing approximately 600 people in both caring and non-caring roles.
In a busy care environment, employees regularly go above and beyond for residents and colleagues, yet these contributions can often go unnoticed across different shifts and locations. Curam wanted to ensure employees felt valued for the impact they make every day while reinforcing the behaviours and values that underpin high-quality care.
Alongside employee recognition, Curam wanted a centralised platform to manage and track the wide range of employee rewards and recognition initiatives offered throughout the year, including attendance awards, referral bonuses and training incentives, while providing greater visibility, consistency and oversight across all locations while supporting compliance with Enhanced Revenue Reporting requirements.
Curam Care Homes worked with Amplify to design a tailored employee recognition programme that reflects their values, encourages consistent appreciation and provides meaningful, Revenue-compliant rewards for staff.
The Programme
Amplify launched Curam Community in April 2024, a company-wide employee recognition programme built around Curam’s core values of being Caring, United, Respectful, Adaptable and Meaningful.
The programme enables Directors of Nursing, senior leaders and managers to recognise employees through monthly nominations. Staff can also recognise one another through Simple Thanks, creating a culture of appreciation that extends across all locations and departments.
Employees can be recognised for demonstrating Curam’s values through Living the Curam Values awards, Employee of the Month nominations and peer-to-peer recognition. All nominations include a Curam value and a personalised message explaining why the employee is being recognised.
Recognition is shared on the programme’s social timeline, where colleagues can view, like and comment on awards, helping to make appreciation visible across the organisation.
Employees earn Care Points through the programme, which are converted into AllGo Mastercard Gift Cards throughout the year, providing meaningful and tax-efficient rewards under Ireland’s Small Benefit Exemption Scheme.
The Result
Curam Community has become an important part of employee recognition across the organisation, helping leaders consistently recognise employees who make a positive difference in the lives of residents and colleagues.
The programme has achieved a 100% People Leader nomination participation rate year-on-year, demonstrating exceptional leadership engagement across all six locations.
Since launch:
- More than 1,500 recognitions have been shared across the platform.
- 459 employees have been recognised.
- 80% of employees have received recognition.
- Recognition is consistently linked to Curam’s core values, helping reinforce the behaviours that support exceptional care.
By combining leadership recognition, peer appreciation and meaningful rewards, Curam Community has helped create a stronger culture of recognition across Curam Care Homes while ensuring employees feel valued for the important role they play every day.
We have seen an improvement in employee engagement in the short time that this platform has been running in our organisation. Megan, Tom and Layana were extremely supportive through the roll out phase and advised us on how to get the most out of the platform each step of the way. We would happily recommend Amplify to other organisations that would like to reward their staff whilst maintaining revenue compliance.
Shauna Buckley
HR & Recruitment Manager
