The Challenge
Which Mortgage is a customer-focused mortgage broker in Ireland. As a challenger brand, Which Mortgage specialises in removing the complexity around applying for a mortgage.
Which Mortgage’s dedicated team of experienced mortgage specialists work closely with mortgage applicants to access all the lenders in the market, ensuring that customers have the choice of a wide range of options and the best available rates.
Positive customer experience, brand loyalty and word-of-mouth are central to Which Mortgages’s growth in the competitive brokerage market. Right from their service launch, Which Mortgage wanted to reward customers for trusting them with their mortgage and for referring them to other prospective customers.
The Programme
Amplify developed and launched the Which Mortgage Rewards Club, a customer incentive programme, rewarding customers for referrals, drawdowns and new mortgages. Which Mortgage customers are incentivised as follows-
- Mortgage Referrals
When an existing customer refers a new customer to Which Mortgage, they will receive 50 Which Rewards on mortgage application submission.
- Mortgage Referrals
In addition to the 50 Which Rewards above, the referrer will also receive an additional 100 Which Rewards on mortgage drawdown.
- New Mortgage Customer
Every new customer receives a 100 Which Rewards on mortgage drawdown.
Customers receive their Which Rewards by branded email with a personal message from Which Mortgage, and a link to login into the branded programme website on Incentive Hub to select their rewards.
Amplify’s extensive Reward Store allows winners to choose products, services and gift cards from all the top retail, ecommerce, travel, hospitality, leisure, lifestyle, experiential and product brands, both local and global.
Amplify’s sophisticated supplier system manages all reward orders, fulfilment within 3 working days.
The Results
The Which Mortgage Rewards Club programme has become a key element in Which Mortgage’s customer-centric and customer-wowing business strategy.
By sending an unexpected reward to all new mortgage customers, the programme generates a lot of goodwill and loyalty. Customers unexpectedly receive a reward to spend when they draw down their mortgage, something that is especially appreciated at that expensive time in their lives!
This strategy is then further supported by the referral element of the programme, allowing Which Mortgage to proactively ask their loyal customer base for business referrals through a straight-forward incentive mechanic.
The Which Mortgage Rewards Club has helped Which Mortgage reinforce their brand values and grow their business organically through cultivating their loyal customer base.
“We have embedded the Amplify Incentive Hub platform into our business and their offering has been instrumental in helping us build a community of followers. This combined with their superb support team make them a fantastic partner for the business!”
Gordon Doyle
Operations Manager
Penco Insurance
